Rethinking market research.
The path to innovative, forward thinking implementation meant a return to ‘60s style command line interfaces. Easy to use doesn’t always mean simple. Sometimes it means efficient, complex, but powerful. This meant a keyboard-based command line interface that works for users who are chatting all day.
Whale UX reshaped iModerate’s market research platform, reducing a complex network of screens and actions down to a simple, researcher and consumer-friendly three. By giving iModerate researchers access to quick panels of their needed tools, and the ability to share and respond easily to consumer comments, Whale UX gave them the opportunity to engage on a new level.