Visioneering, Business Strategy, Product Design, Technical Architecture.
Melco needed help in correctly calibrating and marketing its apparel personalization software. Whale UX staff took on the project, and over the course of six months, interviewed multiple Melco customers and prospects, visited various embroidery fulfillment centers, and helped Melco decide on the correct Saas strategy for its product. We then conceived and wireframed all facets of the application, admin tools, and WYSIWYG web-based editor.
We have since completed four additional projects for Melco, including: embedded touchscreen interfaces.