Mobile Pizza

Mobile Pizza

Invigorated e-commerce on the go.

Whale UX staff worked with a large, national pizza chain, streamlining and optimizing their online ordering workflow, and wireframing the web app for same. We produced formal mobile work, alongside some experimentation.

For an e-commerce workflow, it was quite mature and complex, with the need to integrate location-based menus and coupons, customer loyalty systems, and sophisticated product configuration, while minimizing user input and cognitive friction.

Mobile Pizza Workflows Wireframes